Scale

Project type: Typography

Date: October 2023

Location: University of Arkansas at Little Rock

About:

In this project, my main emphasis was on scale and its interaction within the given space. I dedicated my attention solely to this aspect by utilizing only three letter forms from a single font. To avoid the viewer fixating solely on the letters or their meanings, I intentionally obscured most of them. Instead, I wanted to draw attention to the composition formed by these identifiable letters. During the design process, I carefully selected a color palette that would enhance the scaled letters. After careful consideration, I opted for a deep blue and various shades of pink. This choice not only creates a contrast in color but also allows each element to harmonize seamlessly together.

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