Quality

Project type: Package Design

Date: May 2022

Location: Arkansas Tech University

About:

The objective of this design was to create a product branding for paint. I opted for the name "quality" as it resonates with everyone's desire for high-quality paint when searching for a brand. To target my audience effectively, I decided to focus on women ranging from young adults to all ages. This age group was chosen due to the increasing number of home renovations undertaken by women, as well as their involvement in house up-keeping. The warm color palette used in this design not only makes the product visually striking but also creates a welcoming feel. To attract female customers, I deliberately selected this palette and combined it with a sleek minimalist design. This design maintains its sleek and minimalist aesthetic while also exuding a playful and warm vibe, thanks to the chosen color palette.

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