Botan

Project type: Typography

Date: November 2023

Location: University of Arkansas at Little Rock

About:

The objective of this project was to revamp the branding of a food product. I opted to work on the rebranding of the product called "Botan". To create a poster, I utilized all the text found on the packaging as the basis for my design. By transforming the logos and images from the original packaging into solid blocks of color, I was able to experiment with the various text elements provided. Through the use of layering and dynamic color choices, I crafted a composition that truly stands out against the background. I strategically positioned text in front of and behind other text and letters, resulting in a deliberate unreadability. This approach allowed me to effectively utilize the readable portions of the text.

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