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Project type: Typography

Date: October 2023

Location: University of Arkansas at Little Rock

About:

The main focus of this design was to highlight the concept of negative space and its effective utilization. To emphasize this aspect, I opted for a black and white composition. By doing so, I ensured that the use of color did not divert the viewer's attention from the composition itself. The composition played a crucial role in this design. I utilized bold white letters placed over the black letters in the foreground, allowing them to overlap onto the white background. This technique created obscured objects that were still recognizable. To maintain a balance between the black letters in the foreground and the white background, I carefully adjusted the scaling of the letters and utilized overlapping techniques.

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